On Saturday 13 September, nearly 10,000 everyday Australians gathered in Sydney for the Australia Unites Rally — far exceeding the organisers’ expectations.
In the lead-up, many had been disappointed that the planned march across the Sydney Harbour Bridge was withdrawn after legal challenges. But on the day, that disappointment gave way to unity and resolve. The 9 minute-long column of everyday Aussies marching through the CBD and returning to Hyde Park was uplifting, peaceful, and powerful.
Voices that carried
The rally featured a diverse line-up of speakers who gave voice to the struggles and aspirations of everyday Australians:
- Professor Gigi Foster – UNSW economist, co-founder of the Council for Science and Freedom
- Captain Graham “Hoody” Hood – former Qantas pilot and trusted voice of courage
- John Larter – former NSW paramedic and Chair, Aligned Council of Australia
- Sonia Qutami – filmmaker, Rescuing Children
- Rick Herrera – community leader, SWAG Family Sydney
- Doris Osman – naturopath and health advocate,
- Cass Smith – accountant, Freedom Financial Solutions FFS
- Michael Gray Griffith – independant journalist, Cafe Locked Out
- Michael Simms – children’s health advocate, MMAMV, and
- Mary-Jane Liddicoat – community leader and organiser, Millions March among others.
Each speaker shared lived experiences and practical insights, leaving the crowd energised and connected. In one powerful moment, organisers invited a 16-year-old young man to speak impromptu about why he was attending, giving voice to his fears for his future in Australia and reminding the crowd what is at stake for the next generation.
A reminder and a reach beyond Sydney
The rally took place in the shadow of tragedy — just days after Charlie Kirk, founder and CEO of Turning Point USA, was assassinated in Utah. “Charlie Kirk, an American commentator who used his platform to speak out and call for change, was tragically assassinated this week as anger and hostility replaced open minds and respectful discourse. That is what happens when leadership fails to foster dialogue and support positive change.
Do not let Australia follow this example. Our rally is designed to highlight everyday Australian concerns and to extend an invitation to government to respond — not to label us, dismiss us, or divide us. Because when leaders choose dismissal and division, they risk fuelling the very hatred and violence we all want to avoid. Our rally is an SOS for people who are hurting and who feel silenced — a chance to stand together, work together, and create the changes we’re looking for — together with government if they’ll listen,” said organiser Mary-Jane Liddicoat.
Not only did thousands join the march on the ground, the event’s impact stretched far wider than Hyde Park. Joel Jammal, Turning Point Australia leader, streamed live coverage and commentary, with hundreds of thousands watching online, amplifying the rally’s reach across the nation.
Community-backed, professionally delivered
The event cost organisers around $15,000, which was fully covered through sponsorship — without asking the public for donations. This support ensured the day had a professional stage and quality sound system, so everyone could both see and hear clearly. Sponsors also handed out 200 souvenir rally vests and some t-shirts, adding a strong sense of unity and memorabilia to the day.
Crucially, the rally was delivered under the watchful gaze of the NSW Police, with marshals and officers working together to maintain a peaceful, family-friendly environment. The result was a safe day where significant numbers of everyday Australians, from diverse cultural and other backgrounds, could march and gather confidently in the heart of Sydney.
Why it matters
The rally’s success showed that Australians are not only concerned about cost-of-living pressures, health outcomes, and government overreach — they are ready to come together peacefully and demand better.
For Freedom Financial Solutions, the message is clear: just as communities can stand together for change, so too can individuals take control of their financial future. Preparation, action, and resilience are the keys to security — whether in family life, community, or finance.
